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Wonder Cru is an independent lifestyle brand dedicated to helping you discover life’s little moments of wonder.

Founded by creative powerhouses Sophie Cafolla and Tara Anderson, Wonder Cru is about transforming good into great. We believe in writing your own fairy tale, taking charge of your destiny, and celebrating the unique spirit of kids and grown-ups too.

Having spent their early parenting years supported by loving family and caring friends, Sophie and Tara know first hand that it takes a cru to raise a child. Whether you’re an aunt, an uncle, a grandparent or a special family friend, you’re part of the collective effort to care for the kids in your life. That means helping your loved ones through tough days, celebrating their magic moments and giving them the courage to follow their dreams.

Your cru is your coat of armour – we’ve got your back.

Our team works to bring that supportive spirit to the world of family-friendly clothing and accessories. Our designers create comfortable cuts with useful details, our manufacturers produce the highest levels of safety and quality, and our creative team constantly innovates to supply stylish products that carry you from the school run to grown-up fun.

Whether you’re looking for that perfect outfit for a picnic in the park, a brilliantly versatile family backpack or some sweet mum-and-mini matching dresses, we’ve got you covered. Welcome to your cru, where we help make life wonderful.

We look after you so

you can look after your Cru!

— Sophie & Tara